IGS provides various types of Marketing services to its golf course clients. We try to differentiate ourselves with innovative and new techniques, but we still provide needed traditional methods of marketing help that still can make a difference. Some of these services include:


Destination Marketing. IGS staff believes with today's technology, even a small group of golf courses can create a "Destination". Myrtle Beach is a prime example of an association that combines golf courses and hotels together. The Grand Strand is a working model of a Community becoming a success together. Local restaurants, places of fun, etc., can all join in. We will happily help you organize if your area fits.

Radio Advertising. Depending upon the size of the market, radio can be very effective in reaching the target market. We believe radio has been underused and in markets where pricing is competitive, is a very good choice for early risers. .


Public Relations. Public relations is marketing done with two primary objectives: to create awareness of the golf course in the community and to give it a positive image. Good public relations involves the owner, the golf pro, and the manager getting to know the media personalities like sportscasters from the newspaper, radio, and television stations, and establishing mutually beneficial relationships. It also means the club staff should join and support local civic and charitable organizations. Special events marketing is one form of public relations. Special Events Marketing Special events marketing can begin with hosting some of the civic and charitable events that help support local organizations and charities. This type of marketing also involves having a variety of functions at the golf course. While there are a wide variety of events that can be hosted, most golf courses should include some in their planned annual calendar of special events:

Golf Social Media & Networking. We help a golf course build a dedicated and engaged following on Social Media. Once built, the course can update players on anything – last-minute tee times, generate surveys, help advertise tournaments, and much more.


Online Advertising for Golf Courses. In nearly every large city throughout the U.S., you can find over 10 to 20 nearby golf courses to play at. With this type of saturation, many golf courses struggle with standing out above one another. Given this, golf courses are failing to take advantage of online advertising to help get them noticed. Traditional marketing channels like newspaper, magazines and television are expensive and relatively un-targeted. Whether you’re using LinkedIn advertising to get new corporate clients, Facebook ads for Google AdWords to help fill off-prime tee-time lulls – with these channels you can narrow down who you want to advertise to. Your ability to target is magnified and if used properly, can help- greatly.


Website Optimization for Golf Courses. More and more, your customers are searching your golf course via online channels. This is especially true for new golfers. How does your website look? Is it professional? Can it be viewed on mobile devices? Does it provide the accurate information your customers need? Can it be found? Moving your website to an easy-to-use, professional and strategic design that your course staff updates is the best way to truly provide your customers with the information they need. Once set up, integrate your social media platforms to help build your following.