Golf is on the decline. Worse, it has been seriously overbuilt due to housing projects and speculators. And even worse, millennials and younger people have no real identity and can't justify the time to spend on the golf course. The interests of this vital growth group are not served. New Social Media penetration and innovations like our GToken© Cryptocurrency Token are exactly the spark that the Golf Industry needs. Throughout this website, we use the word GToken to temporarily describe our golf token. Just before launch in October, the actual IGS token and name will be announced. Over time, we believe our innovative techniques will work, and new marketing tools like the GToken© have the potential to generate new players and expand the boundaries of golf.

The GToken © Token – A New Tool for Golf Course Marketing
IGS is developing techniques that address the glut that exists in the industry by giving golf course owners new opportunities to fill their unused tee times properly. Golf course owners will accept GToken© cryptocurrency tokens for a tee time. To date, golf courses are signing letters of Intent awaiting the launch of this innovative new token.

Cryptocurrencies are very attractive to millennials. The very group that golf needs so badly is the group that would be attracted to the pizzazz of crypto currencies. Thus millennial promotions associated with the GToken© could ignite and create a new and most needed market segment that golf desperately needs. in a recent article from American Banker, it postulates younger customers are more interested in dabbling in crypto than older ones. They found that last year, its largely millennial customer base spent four times more money on Coinbase than traditional brokerages. It's a trend that's also being illustrated by college students who mine cryptocurrency in their dorm rooms or recent research showing that nearly a third of millennials would rather invest $1,000 in bitcoin than government bonds or stocks.

Golf has never been gifted with the most creative sports marketing talent. It is consumed with private deals, special interests, wealthy executives. Many just like their own privacy and don't really care about growth. Golf Course owners, in general, receive minimal tangible outside help from bureaucratic organizations like the PGA of America, the USGA, etc. The GToken can bring new excitement to the industry at a time when the struggling golf course owners are challenged to survive. The GToken can be used to help non-golfing-newbies obtain Association privileges that previously were just available to the golfing elites.

Because the GToken© provides decentralized control, the power moves from the established golf elite to the new kids on the block, the GToken© token masses. So many people and so many golfers would love control of the sport to be much more in their hands instead of the previous mentioned bureaucracies. Wouldn't it be nice for a GToken© token holder to get special privileges at the golf course that previously only members received?

An average golf tee time averages around $36.00 for a public course and $40.00 for a private course nationally. We will reward the first 200 golf courses who accept the GToken© for usage, with a significant number of GToken tokens. In return, they will accept the GToken© for tee times. A GToken© or group of GTokens gets a player one(1) $36 average tee time. We believe the GToken© usage could potentially migrate from the golf course, through its many paths into the suppliers and golf merchants, then into the community, and further out from every golf course. We have no proof of that yet, and events like that have never occurred before in our history, but it is a possibility as the GToken usage expands.

When a golf course closes, and there are an average of 700 per year closing, it costs the community 20 to 50 jobs, on average. The GToken©, and other innovative marketing techniques, we believe over time, can give golf courses a marketing tool to attract new and younger golfers and can help save those jobs. The GToken is just one of many new technologies that will play a role in changing the way golf courses market. We are also in contact with new developers of nano-technology that are developing new ways of reaching golfers in ways never before seen. But, the GToken's time has come and it could have a major impact on all of golf.